A series of posters was created for the Godzilla franchise. The payoff poster depicts a scene of destruction from the perspective of Godzilla. His opponent is a shadowy figure illuminated by a funnel of light created by the gaps in the storm clouds. Rain and fire add dramatics to a devastated city. A blue and red color palette highlights the contrast between nature and destruction. Paratroopers fall from the clouds in an attempt to salvage the city. The film's logo is integrated into the scene, disrupted by lightning and clouds.

The silhouetted figures and stormy backgrounds carry over into the variant posters, each highlighting a different kaiju. Again, the logo is integrated into the scene with obstructing clouds and lightning. Each kaiju is depicted in their domain: Godzilla in the water, the male Muto in the air, and the female Muto on the ground.