The Brief & Concept

The site was created for a nonprofit called Heritage Camps for Adoptive Families. Its goal is to educate adoptees and their families of different cultures on their heritage. Each camp focuses on a different group, and everyone of any age is welcome. The site is made of seven pages, fitted for use on desktop, iPad, and iPhone. 

The concept for the site was to create a welcoming environment that emphasized positivity and fun. Icons were created to draw attention to important links, such as those leading to donation and registration pages. The images focus on the camps themselves, building trust and informing the reader.