SPIRIT AIRLINES REBRAND
BRANDING & ADVERTISING
The Brief & Concept
A redesign of Spirit Airlines led to an advertising campaign. Past advertising campaigns and branding playfulness leans too immature, creating too narrow of a target audience
Our rebrand creates a more polished, yet still playful and youthful, to be more inclusive and speak to a larger audience
Branding
FUN-LOVING
We believe in making life worth living and help create lasting memories through making new experiences possible.
RELATABLE
We understand and empathize with the struggles of individuals and do our best to eliminate them.
BOLD
We are confident in ourselves and give our participants the courage to take chances by removing obstacles and leading by example.
OPTIMISTIC
We keep positive attitudes towards the world around us, allowing us to explore it freely and without judgement.
Ad Campaigns
Applications
